Romanian Wines Start to Appear in US

on 03/04/11 at 10:43 am

Wine

Marketing campaign underway, trade tasting in New York April 14.

Wines from Romania are beginning to appear in the U.S. market—slowly, though, as a marketing campaign has just begun, funded by generous European Union and Romanian matching grants.

The campaign is called Select Wines From Romania and includes only the following six wineries: Cramele Recas, Carl Reh/Crama Oprisor, Domeniull Coroanei Segarcea, Halewood, Murfatlar and
Senator.

In the UK, wines from eight wineries are imported, with wines from Cramele Recas and Halewood both imported to each country. A number of wines are imported to the UK, which deserve to be brought into the U.S. as well.

The wineries that come into the U.S. produce a large variety of wines, including all of the international varietals (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot and Pinot Noir), and a number of indigenous varieties, including Feteasca Neagra, Feteasca Regala, Feteasca Alba, Babeasca Neagra, Sarba and others. The indigenous varietals are the most interesting and the ones that are most likely to be of interest in the U.S. as American wine drinkers are seeking more adventure and unusual wines as they become more knowledgeable. One of the nice things about these grapes is that they are all easy to drink, great food wines and friendly to the American palate.

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