Rude wine name offends Cantonese
on 08/02/12 at 12:33 pmWine
Called Chilensis, the label, from Via Wines in Chile’s Maule Valley, loosely translates as “f*cking nuts” according to a source in Hong Kong.
Following local press reports about the rude label demand has in fact soared for the wine, pushing prices up for Chilensis by HK$10 in a matter of days.
The wine was selling for HK$49 in Hong Kong off-licences and supermarkets, but has now risen to HK$59.
News of the inadvertently offensive brand name highlights the need for caution when releasing labels in the Far East.