Sobering thought: Low-alcohol wine set to boom?
on 19/08/13 at 10:07 amWine
Australian Vintage has become the latest in a long line of global wine companies to launch low-alcohol – or 5.5 percent ABV (alcohol by volume) – products. Its “Miranda Summer Light” range will sit alongside low-alcohol or non-alcoholic brands from producers including JP Chenet, First Cape, Gallo and Banrock Station.
Thomas Jung, Australian Vintage’s chief winemaker told CNBC the decision to launch the product was a direct result of a growing demand for low-alcohol wines.
“In the U.K., certainly, and worldwide there is definitely a market for it,” he said. “Places such as Scandinavia and Canada also have thriving markets for both low-alcohol and zero-alcohol wines.”
Research by Kantar World Panel revealed that in the U.K. alone, the value of the low-alcohol wine market grew by over 70 percent year-on-year in the 12 months to February. Last year, sales of 12-bottle cases hit 950,000 – although this is still a tiny proportion of the total amount of wine sold over the period.
One reason for lower-alcohol wines’ growing popularity could be the obvious health benefits. Not only do they reduce the risk of alcohol-associated health issues, they’re lower in calories. A 125ml glass of 5.5 percent ABV wine typically contains between 45 and 60 calories, compared with around 90 calories in a glass of 13 percent ABV wine.