Stop Hating On Boxed Wine — Try It You’ll Like It
on 07/11/14 at 11:02 amWine
Until recently, the last time I drank boxed wine was in college when “slap the bag” was an acceptable party game and everyone’s goal was to get as drunk as possible.
Needless to say my memories of boxed wine were not the best.
But on a recent liquor store trip, I was intrigued by a good-looking box of wine. On the side of the box it claimed that it had three liters or four standard bottles-worth of wine, and that it would keep for over a month. It sounded too good to be true, but my frugal curiosity got the best of me.
And it was actually delicious.
Aside from the taste, I loved that I could have a casual glass without the pressure to finish an entire bottle. It helped that it cost about $20 for four bottles worth of wine, too.
Since then, I’ve tried a variety of boxed wines. Black Box, Wineberry, Bota Box, Trader Joe’s, and more, all with approximately four bottles of wine in a thick food-grade plastic bag. And I’ve learned one really important thing: We should all be drinking more boxed wine.
The fact that more people don’t drink boxed wine in America stems from our own cultural biases. Other areas of the world are much more liberal with how they partake: 50% of the wine sold in Australia, Brazil, Sweden, and Norway for example is boxed wine, according to Wines & Vines magazine. The Grape Vine Magazine reported that boxed wine is one of the fastest growing wine segments in the world with sales increasing 20% every year since 2000.