Survey of Mobile App Users Reveals Wine Consumer Trends & Habits
on 10/03/11 at 12:06 pmWine
Wine industry’s leading mobile app shares results from one of the largest surveys of wine consumers.
Hello Vino has published a new report titled “The Mobile Wine Consumer,” which includes survey results and additional data identifying wine consumer behavior and trends. In an effort to deliver specific wine recommendations based on consumer preferences, 120,000 users were surveyed through the Hello Vino mobile app.
Growth in smartphone adoption continued during 2010 (IDC reports an increase of 74.4% from 2009), while consumers turned to their mobile devices to make educated purchase decisions. According to a recent survey conducted by Accenture, 73% of shoppers favor using their smartphone to handle simple tasks in stores compared to 15% who favor interaction with an employee.
“Mobile apps are transforming the wine industry,” remarks Jim McNamee, Vice President of Marketing for Hello Vino. “Producers are able to reach consumers who are seeking wine recommendations through their smartphones, while app usage identifies consumer trends and habits.”
Key questions answered by “The Mobile Wine Consumer” report include:
- Wine education level of consumers (novice, enthusiast, etc.)
- Wine consumption frequency (weekly, monthly, etc.)
- Typical amount spent per bottle (under $10, $10-$20, etc.)
- Most popular wine varietals and flavor profiles
- Top requests for recommendations (food pairing, taste preference, etc.)
- Most active U.S. markets for mobile usage
- Top wine searches performed by consumers
The survey was conducted by Hello Vino through their free mobile app between August and November, 2010. The report also includes analysis of mobile user activity during the 2010 calendar year.
To download the report, please visit: hellovino.com/research
About Hello Vino:
Hello Vino delivers wine recommendations to mobile phones, providing consumers with the perfect bottle for a meal, occasion, or by taste preference. The service currently serves more than one million recommendations every month, and is available on any cell phone through free iPhone and Android apps, mobile web sites, or text messaging (SMS). More information, including video demonstrations and features, are available at HelloVino.com.