Taittinger Gets Cool New Look For World Cup
on 07/03/14 at 11:00 amWine
Taittinger is launching a new limited edition label and gift box featuring hologramatic footballs to remind consumers of its position as the official Champagne of the FIFA World Cup.
“I think we are the only one to do holograms on the label, and it’s been complicated, it’s certainly not as simple as we thought,” said Clovis Taittinger, the 35 year-old export director of the house, and fourth generation member of the brand-owning family.
The new look will affect Taittinger’s Brut Réserve non-vintage Champagne, although this is not the first time the brand has used a hologram effect on its packaging, having introduced its “bubbles” packaging in January last year.
Like the footballs on its new look for the World Cup, the bubbles give the appearance of being raised, but are in fact completely flat (see below).