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Tasting proves remarkable value in mature Rioja

on 09/06/12 at 10:33 am


A tasting of Rioja back to 1928 at a London merchant last month highlighted the remarkable value for money in mature, traditional gran reserva Rioja.

Speaking to the drinks businessduring the tasting, which featured wines from Paternina, Jamie Hutchinson, founder and director of The Sampler commented, “I’m a great fan of traditionally made Rioja and we sell a lot of it.”

Continuing, he recorded, “We’ve sold more gran reserva Rioja in the last quarter than we did of Bordeaux at all levels.”

When asked why Rioja was selling so well at The Sampler’s wine shops in Islington and South Kensington, Jamie stressed the positive impact of putting mature examples of traditional Riojas on the Enomatic sampling machines which line the walls of his stores.

He also highlighted the favourable price to quality ratio in Rioja. “These wines are a quarter of the price of Bordeaux and if we could just get a better supply [of mature Rioja] we would sell more – it is such great value.”