Virginian Wine Builds Momentum
on 07/12/11 at 1:38 pmWine
Speaking to the drinks business, Todd Haymore confirmed that state funding to promote Virginia’s wines had increased from US$6,000 in January 2010 to its current level of $1.8 million.
With around 200 wineries, a figure which Haymore observed: “has more than doubled since 1999,” Virginia reached a sales record of 462,000 cases last year, making it the fifth biggest wine producing state in the US.
The UK represents an important export focus for the state, which is also courting countries including Japan, China, South Korea, India and Israel. “We’re generating buzz in the UK because it’s a melting pot so you then generate buzz elsewhere,” explained Haymore.