What's in a wine label?

on 12/09/10 at 7:35 pm


Calera back label

Many producers market bottles with cuteness, but one actually teaches us about the art of the vintner.

These days many enjoy buying wine with labels that feature animals: kangaroos, penguins, fish, lizards, and loons. These “critter labels” don’t just happen by accident — research shows that American wine consumers are 40 percent more likely to buy a wine with a cute animal on the label when compared to a straightforward label that gives the standard information: the name of the producer, the name of the grape, the name of the place where the vineyards are located, and the year in which the grapes were picked.

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