What's in a wine label?
on 12/09/10 at 7:35 pmWine
Many producers market bottles with cuteness, but one actually teaches us about the art of the vintner.
These days many enjoy buying wine with labels that feature animals: kangaroos, penguins, fish, lizards, and loons. These “critter labels” don’t just happen by accident — research shows that American wine consumers are 40 percent more likely to buy a wine with a cute animal on the label when compared to a straightforward label that gives the standard information: the name of the producer, the name of the grape, the name of the place where the vineyards are located, and the year in which the grapes were picked.