Who Drinks Wine With Food & Who Doesn’t
on 28/03/11 at 7:20 amWine
A new survey of top wine drinkers contradicts industry assertions that most wine is drunk with food. The study of high-frequency wine drinkers by Wine Opinions reports that while an average of 41% of wine is consumed with meals, the majority—59% —is not, at least among avid wine drinkers.
The average respondent reported that frequent consumers drink one-quarter (26%) of the wine they consume without food. They also drink a significant amount while preparing a meal (14%) or with appetizers or snacks (19%). Thus (on average), the majority of wine is consumed away from the table.
The chart above shows the distribution of respondents by what percentage of their wine they consume without food of any kind.
Among generational segments, older respondents drink the largest proportion of their wine with a meal (65 year olds and older averaged 50%), with each younger segment drinking a bit more without food.
The proportion of wine drunk without food was highest among females (29% vs. 25% of males) and younger respondents (31% of Millennials).