So you want to be a wine blogger?

on 14/01/11 at 8:52 am


“I do it on the web for free.”

A fellow blogger and I once joked about putting that on a T-shirt. Blogging is not a path to riches. Especially for wine. While a tech blogger might earn a decent living from Google’s Adsense or the Amazon affiliate program, such a path is not really open to wine bloggers. For one, Google considers wine ads to be for an “non-family safe” content. So in order to allow wine ads on a site, a publisher using Adsense has to allow adult content which could be opening Pandora’s box in more ways than one. Similarly, the small percentage that Amazon offers affiliates may go a long way on if the blog reviews plasma TVs and digital cameras. But wine books and corkscrews? Not so much.

However, there are some ways to make money in wine writing. Consider Allen Meadows, who writes a quarterly e-newsletter Burghound, focusing almost entirely on Burgundy. He told recently that he has about 7,500 subscribers paying $125 each. He also self-published a $65 book last year. So he has in excess of $900,000 of revenues a year. While that sounds like a nice chunk of change, it’s worth bearing in mind that Meadows had a career in finance, retired early, and has been writing Burghound for ten years.

{Full story via Dr. Vino}

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