Wine Industry Superstar Reveals Secret To Successful Winery

on 09/06/11 at 9:59 am


Thornton Winery - Temecula

The old adage that, to make a million dollars with a winery you must invest ten million dollars, has been around in many forms for decades.

John Thornton went by his own rules.

He invested in a winery with a friend. Little did he know, he would one day own the whole operation that would be a family affair with Thornton Winery.

John’s expertise was not in winemaking, but successful business practices and smart investing.

When I asked John about the beginning, his answer was simple.

“My wife and I traveled in the U.S., Europe and the Orient a lot on business, and always tried to enjoy the best food, wine, and music of the area. In the 80s, the opportunity came along to invest in both, and we added music shortly after opening.”

John’s passion for good business carries through in hiring a passionate chef and passionate winemaker. Of course, his wife, Sally Bullard Thornton, provides a stamp of approval, and her knowledge of musicians is a tremendous benefit.

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