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“Wine is no different than toilet paper”

on 01/05/12 at 11:45 am


One of the most powerful wine buyers in the world, Annette Alvarez-Peters of Costco, has slammed wine as “just a beverage” and “no different than toilet paper.”

Speaking in a CNBC news report this week, the director of wine buying for the world’s largest wine retailer said: “Is wine more special than clothing? Is it more special than televisions? I don’t think so.”

When CNBC presenter Carl Quintanilla offered that wine was different to loo paper because it’s personal, Alvarez-Peters replied: “People can look at it that way, but at the end of the day it’s just a beverage, you either like it or you don’t.”

Alvarez-Peters is in charge of over US$1bn in wine sales per year, including fine wines like Château Mouton Rothshild and Château Pétrus.


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