levels the wine industry playing field

on 11/08/10 at 7:27 am


The New Zealand-based website has made pricing transparent for consumers, retailers, distributors and wineries.
In the last 4 yrs, a single website, the search engine, has done more to transform that commercial landscape than any other, affecting every facet of the way the wine business is conducted, certainly in this country & increasingly on a global scale.

Photo Jean-Pierre Muller/AFP/Getty Image

{Full story via LA Times}