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Wineries who shun social media will experience “digital Darwinism”

on 27/06/12 at 8:31 am


Social media is now so important to the wine world that wineries who put off using it will experience “digital Darwinism”, a leading digital expert has warned.

“Social media is one of the most powerful customer interaction channels in the world, more relevant than anything seen in human history,” Paul Mabray of winery social media index Vintank told the drinks business.

“Those who choose to keep waiting will see their customers migrating to the use of these channels and will experience digital Darwinism,” he added, describing the wine industry as “the last to have not succeeded online.”