Winery launches interactive wine label. But how’s the wine?
on 23/06/14 at 12:14 pmWine
Scratchpad claims to be “the wine industry’s first interactive label”. Each bottle of wine has a largely blank front label, in the style of a sheet torn from a notepad, and comes with a charcoal pencil hung around the neck.
Customers are encouraged to draw and write directly onto the label, take a photo of their design, and share it via social media.
The wine range currently comprises three wines from California’s Central Coast: a Chardonnay and Pinot Noir from 2011, and a 2012 Sauvignon Blanc.
Eric Guerra, Senior Vice President of Marketing and Sales for Terravant explains: “This is an interactive label that encourages consumers to post their doodlings and messages online to the Scratchpad Facebook page and on Instagram – the goal is to encourage consumers to express their creativity, designing their own label with unique drawings or artwork”.