Would You Rather Have a New BMW or a Bottle of Rosé?

on 28/05/14 at 9:27 am

Wine

sine_qua_nonThis week a bottle of 1995 California Rosé sold at auction for a winning bid of $37,200.

“Go ahead and pick your jaw up off the floor. It took me a while to recover from this news myself. As much as I would love to trumpet this sale as the ultimate proof that rosé has finally earned the respect it deserves as a world-class wine, the fact remains that this absurd price merely proves what we all knew already: namely that the fine wine auction market is ridiculously out of touch with reality, not to mention any truth about what wine really means.

The specific wine sold was a bottle of Sine Qua Non’s Queen of Hearts, a limited quantity wine produced by oddball winemaker Manfred Krankl. Krankl’s idiosyncratic wines are among the most sought-after California wines thanks to a combination of their scarcity and their critical acclaim by critics, in particular Robert M. Parker, Jr.

While Sine Qua Non wines trade at elevated prices on the auction market, sometimes up to more than $2000 per bottle, this particular bottle marks an astronomical apogee for the winery.

Does this sale really represent anything different than a bottle of DRC selling for tens of thousands of dollars?…”

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