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How low can you go? Justin Timberlake shills for Bud Light Platinum

on 08/02/13 at 10:38 am


imagesAfter an ill-advised foray into acting and the release of a mediocre comeback single, there was only one direction left for Justin Timberlake to take: creative director for Anheuser Busch’s high-alcohol new-ish product, Bud Light Platinum. As part of his new gig, Timberlake will be in charge of providing Bud Light Platinum’s “creative, musical and cultural curation.” He will also star in a commercial for the beer, which will debut during Sunday’s Grammy Awards. Timberlake’s take on the move?

“Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” Timberlake said in a statement.

Right. That description doesn’t quite match up with reviews for the beer, highlighted in a recent profile in BuzzFeed.