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Walgreens’ cheap beer fails Colbert taste test

on 14/02/11 at 11:56 am


Typically, a mention on national TV of your product is a good thing.

That wasn’t the case, though, when comedian Stephen Colbert recently did a spoof on Big Flats 1901, a low-cost beer offered by Deerfield-based Walgreens.

“Big as in the quantity you can buy with the change between your couch cushions. And flat for both the taste and the position it’ll put your body in,” cracked Colbert on his Comedy Central show. “Who can resist a beer with the tag line ‘It’s the water that makes it’?”

The beer, priced at $2.99 for a six-pack, is about half the price of many popular domestic brands.

Walgreens says it is just offering a good product at a low price.

{Full story via Chicago Sun Times}

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