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Amazon Wine goes after online booze sales

on 25/11/12 at 3:19 pm

Booze News

When it comes to selling wine, Amazon won’t give up. On Thursday it launched Amazon Wine, its latest shot at a red-tape-wrapped market that the e-commerce giant has struggled to crack.

Amazon Wine operates more as a middleman, offering customers a selection of around 1,000 wines at prices ranging from $5 to $200. A $10 shipping fee covers up to six bottles of wine.

A tangle of state regulations make it almost impossible to directly deliver alcohol to buyers in some states. For now, Amazon Wine is only operating in 12 states — California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington and Wyoming, plus Washington, D.C. — but Amazon says more states are “coming soon.”

Amazon’s vast retail catalog spans nearly every product category, but its past efforts to sell booze have been pricey failures.