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Celeb Booze: Kenny Chesney Launches Blue Chair Bay Rum

on 22/04/13 at 8:45 pm

Booze News

image002Fishbowl Spirits LLC, a new, independent spirits company wholly owned by country recording artist Kenny Chesney today announced the launch of premium spirits line, Blue Chair Bay Rum.

Chesney founded Fishbowl Spirits to be the entity through which he fulfills his long-time dream of producing a spirit embodying his passion for the islands.

The project for the superstar is not a celebrity endorsement. After coming up with the idea for Blue Chair Bay Rum on the bow of his boat, Chesney decided that the only way to bring his vision to life was to do it himself. Chesney enlisted the help of FLO {thinkery}, a group of strategists that build business for big audiences, industry partner Savvy Drinks, and a team of seasoned spirits experts to help build the business from the ground up.

The result is a line of born-on-the-beach, premium-blended rums mellowed in casks on the Caribbean shores.   Blue Chair Bay Rum, which will make its official debut at WSWA, is launching with three expressions:  Blue Chair Bay White Rum, a classic white which received a score of 90 (Highly Recommended) in this year’s Ultimate Spirits Challenge; Blue Chair Bay Coconut, Chesney’s personal favorite; and an original Blue Chair Coconut Spiced Rum, infused with a unique blend of island spices.

The Blue Chair Bay Rum line will launch in 32 markets in May 2013.  “It’s been a real pleasure presenting Kenny’s brand to distributors across the country and seeing their excitement,” said Fishbowl Spirits’ Senior Vice President of Sales, Bob Battipaglia.

Blue Chair Bay Rum will be a sponsor of Chesney’s No Shoes Nation tour this summer which will make 42 stops across the country and reach over 1,250,000 fans.

At the beginning of his performances, Chesney asks his audience to let his music take them to a special, carefree place for a bit of relaxation and fun.  With Blue Chair Bay Rum, he is making the same invitation.


About Fishbowl Spirits LLC and Blue Chair Bay Rum

Fishbowl Spirits is an independent spirits supplier based in Nashville, TN.  It is wholly owned by country music star Kenney Chesney and its first release is Blue Chair Bay, a collection of premium-blended rums inspired by Chesney’s love of the island lifestyle. Each Blue Chair Bay variety, including White, Coconut and Coconut Spiced, is produced at one of the most respected distilleries in the Caribbean. The Blue Chair Bay collection rolls out nationwide in May of 2013 and is available in 750ml and 1.75L bottles. Imported and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut & Coconut Spiced Rum, 26.5% ABV. SRP $18.99 750ml.