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Israel: Celebrities to be barred from advertising alcohol

on 28/12/10 at 2:20 pm

Booze News
Anyone wearing a sports uniform or bathing suit would also be prohibited from appearing in booze adverts.

The Ministerial Committee for Legislation yesterday approved a draft law that would prohibit celebrities from appearing in advertisements for alcoholic beverages and require such products to carry warnings similar to those for tobacco products.

According to the bill’s preamble, the measure is designed to counter the “widespread use of advertising that presents alcohol consumption in a positive light, often while exploiting youthful innocence through the use of celebrities.”

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