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Top 10 New Boozey Products for May

on 21/05/13 at 3:52 pm

Booze News

yBeefeater-Burroughs-reserveBeefeater Burrough’s Reserve

We all know whisky responds well to oak, but what about gin? London distillery Beefeater decided to experiment, ageing small batches in Jean de Lillet oak barrels. The result is Beefeater Burrough’s Reserve, a hand-crafted gin distilled in a tiny 19th century copper still used by Beefeater’s founder James Burrough, after which the gin is named, then aged in Lillet barrels.

Housed in a retro round glass bottle embossed with botanical shapes, the complexity offered by the oak means the 43% abv gin is best sipped neat. Made by master distiller Desmond Payne using the original Beefeater recipe refined by Burrough in the 1860s, due to its craft nature, bottles are individually numbered.

Blackberry & Elderflower Pimm’s

zPimms-Blackberry-and-ElderflowerIn time for summer, Diageo has launched the first flavoured variant of Pimm’s in the brand’s 190-year history. Special edition Pimm’s Blackberry & Elderflower, a mix of Pimm’s No.6 Vodka Cup with blackberry and elderflower, is available in 70cl and one litre formats in both the on- and off-trade with a lemonade premix also available in the off-trade.

“Pimm’s is the perfect sharing drink and an integral part of British summertime, which explains why it makes up 20% of the speciality drinks category,” said Pimm’s brand manager Sarah Gilligan. “In a summer lacking in big national events, our Blackberry & Elderflower innovation provides an ideal opportunity for retailers to maximise their spirits sales.”