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Urban Outfitters booze-themed tops slammed by MADD

on 29/08/12 at 4:18 pm

Booze News

Tops with ‘I Drink You’re Cute,’ aren’t considered cute by Jan Withers, national president of MADD. But the Federal Trade Commission says there is no legal way to force the alcohol-related merchandise off retailers’ shelves.

Urban Outfitters is catching heat once again over a line of trendy tops that some say glorify drinking for teenagers.

With slogans like, “I Drink You’re Cute,” (printed in a blurry font) and “I Vote for Vodka,” the shirts are on sale just in time for back-to-school fall shopping — and the boozy messages are enough to make parents cringe.


“As a mother, these shirts are not acceptable for children under the age of 21,” Jan Withers, national president of Mothers Against Drunk Driving (MADD) told the Daily News.

Withers, whose own daughter was killed by a drunk driver, says the shirts could give young shoppers the wrong idea about alcohol.

“If they’re targeting that audience, then they’re sending the message that it’s cool to drink,” she said. “We know of the dangers of underage drinking and the fact that it’s just downright illegal.”