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Beer specialist Morgenrot Group seals Spanish deal

on 13/05/11 at 8:58 am

Industry

On-trade beer specialist the Morgenrot Group has widened its rapidly-expanding portfolio of premium brands with the addition of Cruzcampo, the biggest selling beer in Spain.

Having grown Cruzcampo’s on-trade sales by 26% in 2010, Morgenrot has secured an exclusivity agreement with Heineken to distribute, develop and grow the brand further in the UK.

In partnership with brand-owner Heineken, Morgenrot will be using this summer’s al fresco season as a launch-pad to ramp up Cruzcampo draught installations in the pub, bar, restaurant and club sectors.

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