Warning: Use of undefined constant style - assumed 'style' (this will throw an Error in a future version of PHP) in /home/customer/www/boozenews.com/public_html/wp-content/themes/boozenews/functions.php on line 244

Gordon’s Gin Jumps On Flavored Trend

on 15/02/13 at 2:44 pm

Industry

a1Diageo is seeking to capitalise on strong growth in the gin category by introducing a flavoured range for its Gordon’s brand.

Due to arrive on UK shelves this March, the new range features “Gordon’s Crisp Cucumber” with an RRP of £15.59 per bottle. This will be complemented by two pre-mix options: “Gordon’s & Tonic with a hint of cucumber” and “Gordon’s & Tonic with a dash of elderflower”, both with an RRP of £1.85 per can.

Describing this move as its “biggest ever innovation” for the Gordon’s brand, Diageo is supporting the launch with a £1 million through the line marketing campaign.

 

FULL STORY