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Top 10 fasting growing imported spirits markets

on 27/06/12 at 7:53 am


Global consumption of imported spirits grew 4.3% in 2011 versus 2010, just under 14m nine-litre cases in volume terms, according to the latest data from the IWSR.

The top 10 growth markets for imported spirits include the BRIC markets and other emerging markets such as Mexico, Poland, the Ukraine and Chile, as well as mature markets such as Germany and the US.

The emerging markets are experiencing growing affluence and the development of a middle class. This also allows greater penetration of imported spirits to all regions and the on-going development of the markets.

Whisk(e)y was the largest growth imported spirits category globally, selling 5.4m more cases in export markets in 2011 than in 2010. Whisk(e)y was the largest growth category in Russia, Brazil, India, Mexico and Poland. In many markets consumers are seeking a new taste profile and are switching from white to brown spirits.

Vodka is the second-largest growth category globally. In the US, vodka’s huge growth has continued, driven by new flavours.