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Tag Archives: Bacardi USA

• Pernod registers Cuban rum Havanista TM

Pernod registers Cuban rum Havanista TM

Pernod Ricard has registered the trademark Havanista in the US with a view to launching the brand there if the country lifts its embargo on Cuban imports. Produced and bottled in Cuba, Havanista is being positioned as “a premium Cuban rum aimed specifically at the US market.” The move follows yesterday’s decision by the US […]

• Bacardi beats Pernod Ricard in Havana Club Rum battle in US

Bacardi beats Pernod Ricard in Havana Club Rum battle in US

Bacardi USA has won the ongoing Havana Club rum battle against Pernod Ricard in the US Court of Appeals for the Third Circuit in regard to Pernod’s allegations that its packaging and marketing of the rum brand in the US. The international rum producer said the Delaware District Court had passed a judgement in April […]