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Tag Archives: Baijiu

• Oh boy! Chinese distillers spiking booze with Viagra

Oh boy! Chinese distillers spiking booze with Viagra

What a way to go! Ever  creative Chinese companies are under investigation lead by the China Food and Drug Administration (CFDA). They found that a total of 69 wine products, from 52 companies, had the drug or a substitute, as an additive. A total of 19 companies are under criminal investigation, production has been halted […]

• China’s baijiu, drink of generals, pushed to bargain bin

China’s baijiu, drink of generals, pushed to bargain bin

Nearly three-quarters of a century after it was hailed for helping China’s Red Army survive the tortuous Long March, fiery grain liquor baijiu has fallen down the ranks, hit by a crackdown on luxury spending that has clouded its prospects. For decades, famed baijiu makers Kweichow Moutai Co Ltd and Wuliangye Yibin Co Ltd enjoyed […]

• Diageo Bets on China’s Homegrown Baijiu

Diageo Bets on China’s Homegrown Baijiu

No matter where you are in the world, drinks conglomerate Diageo hopes that when you take your next celebratory shot, you’ll skip the tequila or scotch and order the baijiu instead. Diageo, which owns Smirnoff vodka and Johnnie Walker whiskey, thinks that its newest brand, Shui Jing Fang baijiu, can conquer the globe just like […]

• After Gold, Art & Wine, China’s Collectors Stock Up On Vintage Baijiu

After Gold, Art & Wine, China’s Collectors Stock Up On Vintage Baijiu

“Moutai has become China’s Louis Vuitton”. The emergence of Chinese collectors as a major force in the wine auction market may be pushing prices for top Bordeaux and Burgundy vintages higher and higher, but in China, their appetite for new investments has caused prices for high-end baijiu — traditional Chinese distilled spirits — to skyrocket. […]

• Is the World Ready for Baijiu?

Is the World Ready for Baijiu?

Baijiu isn’t for the easily tipsy. Richard Nixon’s advisers famously tried to keep the president away from the strong Chinese liquor (baijiu translates as “white spirit”) at state dinners during his first visit to China in 1972. That didn’t stop Diageo, the world’s largest spirits producer, from in June acquiring a majority stake in Shui […]