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Tag Archives: Beer in the United States

• Bud Light earns rep as ‘date rape beer’

Bud Light earns rep as ‘date rape beer’

Bringing new meaning to the term Epic Fail, Bud Light’s #UpForWhatever tagline of “The perfect beer for removing ‘no’ from your vocabulary for the night” has people in an uproar over wording that some perceived to promote rape culture. Check out the tweets.

• Nobody Wants to Drink Michelob Ultra, Not Even the People in the Ad

Nobody Wants to Drink Michelob Ultra, Not Even the People in the Ad

We’ve all been there: you’re hanging out at the beach with some buds—apparently just after a softball game or some other lame reason for you to all be wearing the same t-shirt—and you want to crack open some frosty beers to celebrate the fact that you’re all young, moderately good-looking and on a beach. And […]

• Russian brewer buys iconic American brand: Pabst Blue Ribbon

Russian brewer buys iconic American brand: Pabst Blue Ribbon

A Russian brewer is taking over American icon Pabst Blue Ribbon. Oasis Beverages, which is based in Russia, said on Friday it’s signed a deal to acquire Pabst Brewing Company, which is headquartered in Los Angeles. Pabst traces its roots to 1844 and owns a number of well-known American beer brands, including Pabst Blue Ribbon, […]

• Kendall College Craft Beer Business Infographic

Kendall College Craft Beer Business Infographic

At Kendall College, students pursuing degrees in Hospitality Management have a variety of career goals, including food and beverage manager jobs. Earlier in 2013, Kendall announced a new concentration in the School of Hospitality Management, Beverage Management, as well as a new relationship with Siebel Institute of Technology. The School of Hospitality Management will be […]

• Can beer save America?

Can beer save America?

Infographic: BillyBrew.com The redemption of the economy may start with the type of brew you keep in your fridge. The grand unifying theory of the American consumer has been that we are, first and foremost, low price fetishists. There’s ample evidence supporting this view — from Wal-Mart’s prominence to the fast food industry’s ongoing success, […]

• 8 beers Americans no longer drink

8 beers Americans no longer drink

Some of America’s most famous beers have lost a tremendous amount of their national sales over the last five years. Mostly, they are full-calorie beers, and they have lost sales to lower-calorie products, as well as imports and craft beers. 24/7 Wall St. looked at the 23 largest selling beer products in America and found […]

• The global beer industry: Brewers need to up their marketing

The global beer industry: Brewers need to up their marketing

To maintain profit growth, brewers will need keen marketing. MASS-MARKET beers taste like soapy water. Or so many real-ale snobs insist. So it is hardly surprising that they are now being marketed like soap powder. People in rich countries are not drinking enough beer. By volume, sales in 2010 fell by 1.5% in America and […]