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Tag Archives: Euromonitor International

• Anatomy of American Alcohol Consumption

Anatomy of American Alcohol Consumption

Americans are drinking less beer, but more wine and spirits, according to data from Euromonitor International. The trend, according to the research firm’s senior alcoholic drinks analyst Spiros Malandrakis, has to do with story as much as substance. Big beer companies have remained pretty complacent in flavor and instead have focused on predictable advertising and discounts […]

• S. Koreans drink more booze than anyone in the WHOLE WORLD

S. Koreans drink more booze than anyone in the WHOLE WORLD

South Koreans drink more alcohol than Brits, Russians and Americans put together, a new report has revealed. The average person of drinking age in South Korea knocks back 13.7 shots of liquor per week  – more than in any other country in the world. British drinking pails away in comparison with the average drinker in […]

• Budweiser Is Luxury in China Where Beer Costs 30 Cents

Budweiser Is Luxury in China Where Beer Costs 30 Cents

Cheap beer. For consumers in China, it’s a fact of life. Brew in China, the world’s biggest market, sells at one-third the price in the U.S. Now foreign brewers are wooing the Chinese to pay more for brands that are popular worldwide. The idea is to get increasingly affluent Chinese to switch from local beers […]

• World’s Biggest Booze Brand Barely Registers a Blip in States

World’s Biggest Booze Brand Barely Registers a Blip in States

But Jinro, Marketer of South Korean Soju, Aims to Go Mainstream Here. The biggest spirits brand in the world barely sells a drop in the U.S. — and most Westerners have probably never heard of what’s in the bottle — a clear-colored booze called “soju” that fervent supporters swear won’t give you a hangover. But […]