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Tag Archives: Jägermeister

• Think different booze affects you differently? Not so fast…

Think different booze affects you differently? Not so fast…

There’s a persistent myth that different types of booze – tequila, bourbon, beer, Jägermeister, etc. – affects your buzz differently. Not true. Perhaps the myth has an overriding psychological effect and people adopt the mythological behavior of said booze, but it’s all in your head. Yeah, I know, you swear you act all crazy when […]

• Genius Marketing Pushes Fireball Whiskey Beyond Top Brands

Genius Marketing Pushes Fireball Whiskey Beyond Top Brands

In 2011, Fireball sold $1.9 million worth of whisky in gas stations, convenience stores, and supermarkets, writes Devin Leonard at Bloomberg Businessweek. By 2013, sales had leapt to $61 million, putting Fireball ahead of Jameson Irish Whiskey and Patrón tequila. The $61 million figure doesn’t even include bars, another popular place to consume Fireball. Fireball, […]

• Students Rate Jägermeister More Important Than Toilet Paper

Students Rate Jägermeister More Important Than Toilet Paper

A recent survey has found that UK students rank Jägermeister as one of the top six must-have items for halls of residence, beating lavatory paper into eighth place. The survey, which was carried out by Virgin Media, questioned nearly 4,000 students across nine campuses. In keeping with the drinking theme a bottle opener was ranked […]

• Jägermeister Cocktails Revisited

Jägermeister Cocktails Revisited

The cause of your worst college hangovers has grown up and graduated to the cocktail menu. Jägermeister. Ooof. Just reading the word will no doubt conjure up images of dive bars, messy shots and not a few painful mornings-after. These, of course, are why you no longer partake. But while you were off advancing your […]

• The Jägermeister smartphone app you’ve been waiting for

The Jägermeister smartphone app you’ve been waiting for

German herbal spirit Jägermeister has launched its first UK smartphone application for iPhone and Android. Jägermeister Ice Cold – a bar and music events guide – helps users locate bars and nightclubs that serve ice cold Jägermeister from a Jäger Tap Machine. The app also provides information about gigs and festivals, and allows users to […]

• Digestifs provide holiday overindulgence relief

Digestifs provide holiday overindulgence relief

Digestifs such as Jägermeister, amari and Chartreuse, made from exotic blends of herbs, roots and spices, can help counter overindulgence at the dinner table. We’ve all been there. It’s the classic postprandial Thanksgiving moment, practically hallowed by time and tradition: You have pushed away your plate. You’re just past the point of contentment, and your […]