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Tag Archives: James Watt

• Über Marketers, BrewDog, launches ‘Anti-Putin’ beer

Über Marketers, BrewDog, launches ‘Anti-Putin’ beer

Madcap Scottish craft brewers, BrewDog, has launched a “protest beer” aimed at Vladimir Putin and Russia’s laws on homosexuality. “Hello My Name is Vladimir Putin” is an 8.2% double IPA with Russian limonnik berries and, according to the label, “traces of sarcasm”. The label features an Andy Warhol inspired collage of Putin’s face wearing make-up […]

• Going to São Paulo? Scotland’s BrewDog opens craft beer bar

Going to São Paulo? Scotland’s BrewDog opens craft beer bar

Scottish brewer BrewDog is today officially opening a bar in São Paulo in Brazil as part of the expansion of its estate across the UK and overseas. With a capacity of 140, the new BrewDog Bar features 15 beers on tap, including its own BrewDog beers and WayDog, a session pale ale made by Brazilian […]

• Masters of Marketing, BrewDog Hits Out at Mainstream Beer

Masters of Marketing, BrewDog Hits Out at Mainstream Beer

Scotland’s largest independent brewery has released Fake Lager as a “direct attack on the heartland of Britain’s crap beer culture”, writes Samantha Graham. Fake Lager is a Bohemian Pilsner designed to be “everything that mainstream, mass-produced lagers are not.” With a confrontational name and positioning, BrewDog said it hopes “Fake Lager will chip away at […]

BrewDog Marks Launch of Beer Bar with ‘Crap Beer Amnesty’

BrewDog Marks Launch of Beer Bar with ‘Crap Beer Amnesty’

BrewDog called on the public to hand in ‘crap’ cans of lager to be replaced with quality craft beer as they opened their seventh bar. BrewDog, Scotland’s largest independent brewery, officially opened BrewDog Manchester at 35 Peter Street last Friday (4th May) – their seventh craft beer bar to open in the past 18 months. […]

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• Beer Bully Diageo Blackmails Charity To Cheat BrewDog Ale Award

Beer Bully Diageo Blackmails Charity To Cheat BrewDog Ale Award

                                The full story can be found here http://www.brewdog.com/blog-article/diageo-v-brewdog Yesterday, in a public apology, Diageo admitted blackmailing a charity to cheat BrewDog out of an award which we rightfully won.

• BrewDog at it again. Ya gotta love ’em!

BrewDog at it again. Ya gotta love ’em!

Scottish brewer BrewDog has once again pushed the boundaries of good taste by launching a beer served through a taxidermy bar tap. At 28% abv, Ghost Deer – served from a bespoke bar tap made from a real stag’s head – is the world’s strongest fermented beer. The independent brewery has aged the artisanal golden […]

• Rule Beertannia! Read About Your Star British Microbreweries Here

Rule Beertannia! Read About Your Star British Microbreweries Here

These are boom times for British brewing. Despite the downturn in the economy and the ever-decreasing volumes of beer being drunk in pubs, the small beer scene is getting bigger. In 2004, there were only 480 microbreweries in the UK while back in 1975 the number of breweries numbered merely 141. 2011 can’t rival 1900 […]

• BrewDog boss mocks Molson Coors purchase of craft brewery

BrewDog boss mocks Molson Coors purchase of craft brewery

James Watt, co-founder of controversial Scottish brewer BrewDog, has labelled Molson Coors’ purchase of Sharp’s brewery “an act of panic” as he lauded the UK’s renewed passion for craft beer. Molson Coors last month snapped up Sharp’s, which produces Doom Bar, in a deal understood to be in the region of £20 million. Watt, whose […]

• Drinking “The End of History” at the Beer Bloggers Convention in Boulder

Drinking “The End of History” at the Beer Bloggers Convention in Boulder

“Thanks to BeerTapTV.com and GirlsPintOut.com I was able last night to take a small sip of BrewDog’s “The End of History,” a 55% abv beer largely recognized as the strongest beer. In a past blog, I argued against the concept of creating such “beers” so perhaps I was a little hypocritical to go there, but […]

• BrewDog: Kegs are the future

BrewDog: Kegs are the future

The boss of controversial Scottish brewer BrewDog has hit out at cask ale for failing to attract younger drinkers – declaring keg ale the “future” of craft beer. James Watt, BrewDog’s co-founder and managing director, made the comments as the company opened its first bar, BrewDog Aberdeen – which sells 12 draft beers exclusively from […]