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Tag Archives: Jinro

• Spirits Brand Champions 2013

Spirits Brand Champions 2013

It’s been a mixed year of fortune for the world’s leading spirit brands, but only a select few can achieve the prestigious status of Brand Champion 2013. This is our annual snapshot of spirit brand performance – an attempt to identify the true champions of the industry that are not necessarily the biggest sellers, but […]

• Move Over Vodka; Korean Soju’s Taking A Shot At America

Move Over Vodka; Korean Soju’s Taking A Shot At America

Every year, the trade magazine Drinks International puts out a of the top-selling alcohols in the world, and in the category of spirits, there is one brand that more than doubles the sales of its closest competitor every year. Smirnoff, Jack Daniel’s and Bacardi don’t even come close. That top-seller is South Korea’s Jinro soju, […]

• 20 Top-Selling Global Spirits

20 Top-Selling Global Spirits

TOP 20 GLOBAL SPIRITS (figures are per annum) 1.Jinro (soju) – 61.38 m cases 2.Smirnoff (vodka) – 24.70m cases 3.Lotte Liquor (soju) – 23.90m cases 4.Emperador (brandy) – 20.10m cases 5.Bacardi (rum) – 19.56m cases 6.Tanduay (rum) -18.71m cases 7.Pirassunga 51 (cachaca) – 18.60m cases 8.Johnnie Walker (Scotch whisky) – 18.00m cases 9.Officer’s Choice (Indian […]

• Think vodka is world’s bestselling spirit? Think again – it’s…

Think vodka is world’s bestselling spirit? Think again – it’s…

Jinro and Lotte Liquor are not only the two top soju brands in Korea but the No. 1 and 3 spirits in the entire world. Jinro has been the top-selling soju brand in the world since 2001, and Lotte Liquor third since 2007. It is surprising to see soju, which is drunk mostly in Korea, […]

• World’s Biggest Booze Brand Barely Registers a Blip in States

World’s Biggest Booze Brand Barely Registers a Blip in States

But Jinro, Marketer of South Korean Soju, Aims to Go Mainstream Here. The biggest spirits brand in the world barely sells a drop in the U.S. — and most Westerners have probably never heard of what’s in the bottle — a clear-colored booze called “soju” that fervent supporters swear won’t give you a hangover. But […]