Warning: Use of undefined constant style - assumed 'style' (this will throw an Error in a future version of PHP) in /home/customer/www/boozenews.com/public_html/wp-content/themes/boozenews/functions.php on line 244

Tag Archives: José Cuervo

• Reduce Your Carbon Footprint! Drink & Drive! Here’s How

Reduce Your Carbon Footprint! Drink & Drive! Here’s How

DEARBORN, MI – July 19, 2016: Ford Motor Company is teaming up with Jose Cuervo to explore the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles. Ford and Jose Cuervo are testing the bioplastic for use in vehicle interior and exterior components such as wiring […]

• 10 Fierce Cocktails To Celebrate National Tequila Day

10 Fierce Cocktails To Celebrate National Tequila Day

          1. The Milagro Freshest Margarita Milagro Did you know that 91% of people prefer fresh margaritas over those made with a pre-packaged mix? If you fall in this category, “The Milagro Freshest Margarita” recipe is the perfect mix of classic cocktail with a creative twist. The Milagro Freshest Margarita Recipe 2. CRUZ […]

• Scotland Retains Top Spot in Drink Brands

Scotland Retains Top Spot in Drink Brands

THE United States is closing in on Scotland’s number one position for producing the world’s most powerful drinks brands according to a report. For the tenth year running, spirits brands including Johnnie Walker helped Scotland maintain its top position in the Power 100 league table compiled by brand valuation consultancy Intangible Business. But the report […]

• Tequila! The Cure for the Mexican Itch

David A. Embury, the Linnaeus of the cocktail, has a piquant description of his first encounter with tequila. “When the cork was drawn there emanated from the bottle an odor faintly resembling a combination of overripe eggs and limburger cheese,” he wrote in “The Fine Art of Mixing Drinks” (1948). In “Everyday Drinking” (1983), Kingsley […]

• Proximo Spirits takes over Jose Cuervo US distribution

Proximo Spirits takes over Jose Cuervo US distribution

Proximo Spirits is to take over the US distribution of Jose Cuervo Tequila when Diageo’s contract ends on 30 June. In a statement released this weekend, Juan-Domingo Beckmann, CEO of Casa Cuervo, said the move from Diageo to sister company Proximo Spirits signalled the “next chapter” for the world’s largest Tequila brand. “Diageo has been […]

• Diageo Acquires Cabin Fever Maple Flavored Whisky

Diageo Acquires Cabin Fever Maple Flavored Whisky

Diageo, the world’s leading premium beer, wine and spirits company, announced today that it has acquired Cabin Fever Maple Flavored Whisky.  The acquisition will provide Diageo with a new brand that delivers on two emerging growth trends within the US spirits market: flavored whisky and craft distilling. Flavors continue to be a growing category within […]

• Diageo Extends Foothold In Brazil With Ypioca Buy

Diageo Extends Foothold In Brazil With Ypioca Buy

Diageo PLC (DGE.LN) said Monday it has bought one of Brazil’s biggest producers of cachaca, the country’s best-selling spirit, as part of the U.K. drink maker’s continued expansion into the lucrative Latin American market. Diageo will pay GBP300 million to buy Agroindustrial Limitada’s Ypioca brand, giving it a firmer foothold in Brazil even as it […]

• Diageo edging towards Cuervo tequila deal

Diageo edging towards Cuervo tequila deal

Diageo is edging towards a deal with the owner of Jose Cuervo tequila which could see the British spirits group take a minority stake in the $3 billion-plus valued No.1 tequila brand, people familiar with the situation said. Diageo chief executive Paul Walsh has said he wants control, or a route to control, of a […]

• Asia Loves Tequila

Asia Loves Tequila

… International connoisseurs now sip it like a fine cognac or single malt scotch – and pay similar tabs for the privilege. globally, during the recession, premium tequila sales soared, even the crisis-ridden US rising by 28% from 2009 to 2010. In some markets the growth is almost unbelievable – for example 76.7% in Canada […]

• Tequila: It’s not just a drink, it’s a place

Tequila: It’s not just a drink, it’s a place

This April 2011 photo shows workers at Destileria la Fortaleza, the last distillery in Tequila that still uses a tahona, a giant lava stone, to crush the juices from the baked agave, in Mexico. Photo: Photo: Tracie Cone / AP It’s said the national drink of Mexico has magical properties: It closes contracts and opens […]

• Diageo to mull over Ketel One option

Diageo to mull over Ketel One option

As speculation continues over Diageo’s possible takeover of José Cuervo Tequila, the world’s biggest drinks group must also consider whether it is to take up the option of buying a 50% stake in Dutch vodka Ketel One from its partner, the Nolet family. The two sides agreed a distribution deal in 2008, and Diageo paid […]

• Tequila Sales Soar in Asia

Tequila Sales Soar in Asia

Premium tequila brand Patrón has surged in popularity in the U.S. in the past five years after hip-hop songs referred to it and young Hollywood celebrities were photographed drinking it. Will that cachet translate to strong sales in Asia? Asian pop stars may not be swilling bottles of Patrón in the back of limousines yet, but the […]

• Big news! Diageo announces operational review

Big news! Diageo announces operational review

Diageo, the world’s biggest alcohol company, has announced a major review of its operating model and changes to its executive committee in a move that looks destined to lead to job cuts across the company. Paul Walsh, chief executive, said the changes are designed to “focus on growth and create a more cost-effective organisation.” As […]

• Diageo acquiring Jose Cuervo?

Diageo acquiring Jose Cuervo?

Reports are circulating that Diageo has entered into talks to acquire Tequila brand Jose Cuervo for more than US$2 billion. According to “three people with knowledge of the matter”, Bloomberg reports that Cuervo is in exclusive discussions with Diageo, though the owning Beckmann family has not yet committed to selling and is merely weighing up […]

• Diageo Linked With $2bn Jose Cuervo Bid

After building up a strong war chest of cash over the past few years, the world’s largest spirits company by sales Diageo is in the market for deals. Having recently acquired Turkey’s leading raki producer Mey Icki for GBP1.3bn, Diageo is being linked with a US$2bn bid for Mexican tequila brand Jose Cuervo and a […]