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Tag Archives: Malibu Rum

• Love whisky? Play the market? A Whiskey & Spirits ETF for ya

Love whisky? Play the market? A Whiskey & Spirits ETF for ya

The ETF Managers Group and Spirited Funds recently rolled out a first-of-its-kind ETF that targets companies that produce alcoholic beverages. The Spirited Funds/ETFMG Whiskey & Spirits ETF covers publicly traded companies across the globe that are engaged in the production of whiskey and/or spirits. According to the prospectus, the initial universe of Index constituents consists […]

• Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Ricard SA is turning to cocktails, coconut snowflakes and tequila to revive flagging sales at its Malibu rum brand. Pernod dropped to a 7.6 percent share of the U.S. spirits market, the biggest by volume, in 2010 from 8.4 percent in 2008, according to data compiled by Bloomberg. Competitor Diageo Plc is No. 1 […]

• Bacardi taking another crack at a spiced rum with Oakheart

Bacardi taking another crack at a spiced rum with Oakheart

The leading rum maker is taking another crack at a spiced rum product with Bacardi Oakheart. Bacardi is on a mission to commandeer the spiced rum market from the Captain. The Coral Gables-based leader in rum is taking another stab at selling a spiced rum with the introduction of Bacardi Oakheart, hitting the market in […]