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Tag Archives: Malibu

• Is Disaster Ahead for Malibu’s Burgeoning Wine Region?

Is Disaster Ahead for Malibu’s Burgeoning Wine Region?

In recent months, there’s been a lot of excitement around the burgeoning wine scene in Malibu and the Santa Monica Mountains. The Malibu Coast has just been approved for its own AVA (American Viticultural Area) by the U.S. government’s Tobacco and Tax Bureau — meaning that the wines coming out of the region are unique […]

• Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Ricard SA is turning to cocktails, coconut snowflakes and tequila to revive flagging sales at its Malibu rum brand. Pernod dropped to a 7.6 percent share of the U.S. spirits market, the biggest by volume, in 2010 from 8.4 percent in 2008, according to data compiled by Bloomberg. Competitor Diageo Plc is No. 1 […]

• Bacardi taking another crack at a spiced rum with Oakheart

Bacardi taking another crack at a spiced rum with Oakheart

The leading rum maker is taking another crack at a spiced rum product with Bacardi Oakheart. Bacardi is on a mission to commandeer the spiced rum market from the Captain. The Coral Gables-based leader in rum is taking another stab at selling a spiced rum with the introduction of Bacardi Oakheart, hitting the market in […]