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Tag Archives: Pernod Ricard

• Love whisky? Play the market? A Whiskey & Spirits ETF for ya

Love whisky? Play the market? A Whiskey & Spirits ETF for ya

The ETF Managers Group and Spirited Funds recently rolled out a first-of-its-kind ETF that targets companies that produce alcoholic beverages. The Spirited Funds/ETFMG Whiskey & Spirits ETF covers publicly traded companies across the globe that are engaged in the production of whiskey and/or spirits. According to the prospectus, the initial universe of Index constituents consists […]

• Scotland Retains Top Spot in Drink Brands

Scotland Retains Top Spot in Drink Brands

THE United States is closing in on Scotland’s number one position for producing the world’s most powerful drinks brands according to a report. For the tenth year running, spirits brands including Johnnie Walker helped Scotland maintain its top position in the Power 100 league table compiled by brand valuation consultancy Intangible Business. But the report […]

• Will Tequila Learn from Scotch Whisky’s Marketing Mistakes?

Will Tequila Learn from Scotch Whisky’s Marketing Mistakes?

Despite the market split, the Tequila category is on the cusp of its own boomtime. But, the positioning of the mixto sector compared to 100% agave carries echoes of Scotch whisky past-tendency to hype single malts to the expense of blends. And now, Scotch volumes are suffering. Will Tequila make the same mistake? Richard Woodard […]

• An Investor’s Insight into the Alcoholic Beverage Industry

An Investor’s Insight into the Alcoholic Beverage Industry

Overview The beverage industry can be classified into nonalcoholic and alcoholic beverage categories. According to Beverage Marketing Corporation, the carbonated soft drink is the key nonalcoholic beverage category with a market share of 33.1% of the total US beverage market volume. Alcoholic beverages, primarily beer, also form a dominant part of the US beverage market. […]

• The 5 Hottest Alcohol Trends of 2015

The 5 Hottest Alcohol Trends of 2015

Last year saw a plethora of acquisitions, led by Suntory’s acquisition of Beam, which was only exceeded in the surprise stakes by Emperador’s acquisition of Whyte & Mackay. Less surprising was Diageo’s strengthening of its position in tequila with a series of acquisitions, including giving up its Bushmills Irish whiskey brand and gaining a majority […]

• Plymouth Gin Abandons Its ‘Geographic Indication’. Interesting.

Plymouth Gin Abandons Its ‘Geographic Indication’. Interesting.

Plymouth Gin was first distilled in 1793 on a site barely a hundred yards from the spot where the Pilgrim Fathers had set sail for America nearly two centuries before. The bottle shows the Mayflower on its label to this day. Back then, the idea of a European Union would have been laughable. Revolution raged […]

• Pernod Ricard fails to meet alcohol marketing rules

Pernod Ricard fails to meet alcohol marketing rules

British trade body Portman Group has announced that French wines and spirits firm Pernod Ricard has failed to meet the alcohol marketing rules. The company is said to have failed to communicate the alcoholic nature of its Pernod spirit with absolute clarity. According to the Independent Complaints Panel, the front label on the spirit bottle […]

• Pernod Ricard and Southern Wine & Spirits Promote Responsible Drinking

Pernod Ricard and Southern Wine & Spirits Promote Responsible Drinking

PERNOD RICARD USA AND SOUTHERN WINE & SPIRITS OF AMERICA LAUNCH A NATIONAL EFFORT TO PROMOTE RESPONSIBLE DRINKING VIA 15,000 RETAIL STORES Companies Team Up In Support of Foundation For Advancing Alcohol Responsibility New York, N.Y., May 6, 2014 — Pernod Ricard USA, the premium spirits and wine company in the U.S., and Southern Wine […]

• Pernod Ricard USA Awarded Top Honors at 2014 Spirits Competition

Pernod Ricard USA Awarded Top Honors at 2014 Spirits Competition

Pernod Ricard USA(R), the premium spirits and wine company in the U.S., is proud to announce it has been named “Importer of the Year” for the second straight year by the San Francisco World Spirits Competition (SFWSC), which also named Pernod Ricard’s Ireland-based Midleton Distillery as the 2014 “Distiller of the Year.” In addition to […]

• Spirits Brand Champions 2013

Spirits Brand Champions 2013

It’s been a mixed year of fortune for the world’s leading spirit brands, but only a select few can achieve the prestigious status of Brand Champion 2013. This is our annual snapshot of spirit brand performance – an attempt to identify the true champions of the industry that are not necessarily the biggest sellers, but […]

• Liquor companies serve old wine in small 60 ml bottle; sales double

Liquor companies serve old wine in small 60 ml bottle; sales double

While companies such as Diageo, Pernod Ricard and Radico Khaitan have for long been selling 60-ml miniatures of their liquor brands in places like airports mainly for convenience, the demand for such bottles has gone up significantly in recent times as scores of consumers look to upgrade using them as trial, while some others see […]

• Do you really need an app to tell you how many drinks you’ve had? Pernod Ricard thinks so

Do you really need an app to tell you how many drinks you’ve had? Pernod Ricard thinks so

Pernod Ricard are to launch a UK version of Jacob’s Creek innovative new app which was launched in Australia earlier this year and lets you calculate how many standard drinks you’ve consumed by simply pointing your smartphone at your wine glass – it’s that simple! At the moment there is no fixed date for the […]

• Are You Ready To Start Drinking at Breakfast!?!

Are You Ready To Start Drinking at Breakfast!?!

Everything you love on a breakfast menu—bacon, blueberry pancakes and glazed donuts—is now in a bottle, and packing a 70-proof punch. Pernod Ricard has launched a new line of breakfast-inspired liqueurs under the Mama Walker’s brand to take advantage of the rising popularity of flavored spirits. “Consumers now are really flavor-seeking. Liqueurs have always been […]

• Absolut Cashing In On New Craft Trend

Absolut Cashing In On New Craft Trend

Pernod Ricard’s Absolut brand is the latest big player looking to cash in on the growing craft drink trend, after officially launching Absolut Craft. The new range of flavoured vodkas have been created in partnership with master bartender Nick Strangeway. The collection will be exclusively available for bartenders and features three expressions, each of which […]

• Ooops. Chivas flushes thousands of litres down the drain

Ooops. Chivas flushes thousands of litres down the drain

Workers at a bottling plant in Dumbarton have accidentally flushed thousands of litres of whisky down the drain. The mix-up was reported at Chivas Brothers’ plant on Tuesday night this week while equipment was being cleaned. The workers are said to have flushed the whisky away instead of just draining away the waste water. Quite […]