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Tag Archives: Portman Group

• Pernod Ricard fails to meet alcohol marketing rules

Pernod Ricard fails to meet alcohol marketing rules

British trade body Portman Group has announced that French wines and spirits firm Pernod Ricard has failed to meet the alcohol marketing rules. The company is said to have failed to communicate the alcoholic nature of its Pernod spirit with absolute clarity. According to the Independent Complaints Panel, the front label on the spirit bottle […]

• Kronenbourg campaign rapped for using “Too Drunk to F*c*” song

Kronenbourg campaign rapped for using “Too Drunk to F*c*” song

A Kronenbourg 1664 ad featuring a song, “Too Drunk to F*c*”, about the effect of excessive drinking has been slammed for encouraging irresponsible behaviour. Banner ads on Spotify directed consumers to a playlist of “slowed down” covers of what were originally fast tempo songs. A complaint was made about one song featured, a cover of […]

• Why labels on alcohol products could soon change in the UK

Why labels on alcohol products could soon change in the UK

Alcohol products are one of the many items whose labels come under close scrutiny by both Government regulators and public advocacy groups. Since 2007, the alcohol industry has adopted and followed an independent set of rules for the naming, packaging and promotion of its products under the guise of industry body The Portman Group. However […]