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Tag Archives: Sidney Frank

• Wodka & A New Business Model: Cheap, Premium Vodka

Wodka & A New Business Model: Cheap, Premium Vodka

While no one can deny that consumption is a form of social distinction, it sounds even more absurd to think that people will pay more for an equal product.  Calling the market bluff on the whole premium liquor industry, Wodka Vodka is trying to revolutionize the market with a new business model: cheap, premium vodka. […]