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Tag Archives: Trader Joe

• The really big ruckus over ‘Two Buck Chuck’

The really big ruckus over ‘Two Buck Chuck’

Charles Shaw wine, aka “Two Buck Chuck,” is one of the best-selling products ever sold at Trader Joe’s, topping 800 million bottles in 12 years. Now the man behind the brand is seeing red, and it has nothing to do with cabernet sauvignon. A blog suggested that Two Buck Chuck is inexpensive for several unflattering […]

• Could 3 Bucks Whole Foods wine be the new 2 Buck Chuck?

Could 3 Bucks Whole Foods wine be the new 2 Buck Chuck?

On the heels of Two-Buck-Chuck (the moniker for Charles Shaw wines sold for $1.99 at Trader Joe’s stores), Whole Foods Market has come out with its own take on value wine. Three Wishes Vineyards (based in Livermore, California, an emerging wine-production area southeast of the East Bay area of San Francisco; and Ripon, California, in […]