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Tag Archives: Univision

• Diageo’s New Hispanic Strategy Includes Big Buy on Univision

Diageo’s New Hispanic Strategy Includes Big Buy on Univision

Spirits Maker Looks to Woo Growing Demo Away From Beer. Seeking to boost Hispanic consumption, liquor giant Diageo is turning to TV, making a major upfront buy on Univision Communication’s Galavision cable network as well as on every owned and operated Univision station. The year-long deal represents the first time a liquor company has bought […]