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Tag Archives: Vintank

• Fed winery social media rules vague…to say the least

Fed winery social media rules vague…to say the least

Addressing the lack of any regulation on alcohol brands in the exploding social media space, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued new guidelines defining everything from blogs and social networks to video sharing sites and micro blogging services as “advertising.” And as such, any use of social media by industry […]

• Wineries who shun social media will experience “digital Darwinism”

Wineries who shun social media will experience “digital Darwinism”

Social media is now so important to the wine world that wineries who put off using it will experience “digital Darwinism”, a leading digital expert has warned. “Social media is one of the most powerful customer interaction channels in the world, more relevant than anything seen in human history,” Paul Mabray of winery social media […]

• Making Sense of Wine Apps

Making Sense of Wine Apps

Wow, how times have changed. It wasn’t that long ago when ‘wine and apps’ meant a glass of dry rose and brie before dinner. Now there are over 450 wine applications to check out on the iPhone. That’s six times as many wine apps as were available on the iPhone last year. There are apps […]