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Tag Archives: Zima

• How’d they make that booze? A visual breakdown

How’d they make that booze? A visual breakdown

You may have thought that the bourbon you’re drinking was made from corn mash, rock ‘n’ roll & America, and you’d be 2/3 right — but what makes up the rest of it? We decided to clear up that mystery, awesome infographic-style, for 19 of your favorite types of booze (and Zima), showing you the […]

• Come ON. Girly “Bloat-Resistant” Beer Marketed by Men to Women

Come ON. Girly “Bloat-Resistant” Beer Marketed by Men to Women

Molson Coors’ announcement that it will launch Animée, a new “bloat-resistant” beer aimed at women, in the UK this fall has not exactly been welcomed with squeals of joy and air kisses by female commentators. Many seem to view the new campaign as a cosmetic condescension that will likely do little to make up for […]