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Record exports for Rioja

on 11/03/11 at 5:02 pm


Last year was a record one for exports of Rioja, with strong growth in numerous markets driven by demand for reservas and gran reservas.

Rioja imports to the UK grew by 23% in 2010 with imports of reserva and gran reserva wines rising 56% and 29% respectively. Globally, 267 million litres of Rioja were sold last year, representing a 13.5% increase on 2009.

Speaking to the drinks business, Victor Pascual, chairman of the Consejo Regulador DOCa Rioja, said that he did not believe that the “ceiling had yet been reached in terms of UK sales but even we have been surprised by our success during the recession.”

Rioja’s brand awareness is high among UK consumers, according to recent research by Wine Intelligence. Four out of every 10 Spanish wines sold in the UK comes from Rioja and it is the region’s largest export market.

However, while the UK remains strong as a market, Germany, the US, Scandinavia, Switzerland, Mexico, Ireland and Canada all saw average growth of 30% in 2010.

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