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South African Indaba Wines To Sell On JetBlue

on 02/02/11 at 9:10 am


Indaba Sauvignon Blanc and Merlot selected as the latest pours for the reputable in-flight wine program.

JetBlue Airways and their “Low-Fare Sommelier” Joshua Wesson, co-founder of Best Cellars Inc., have chosen Indaba Sauvignon Blanc and Merlot as the latest selection of pours for the low-cost carrier’s in-flight wine program. Beginning January 1, 2011 Sauvignon Blanc 2010 and Merlot 2010 from Indaba, among the largest South African wine brands in the US, will be available for purchase. The placement makes Indaba the first wine label from South Africa to be offered onboard the US airline.

Joshua Wesson, in coordination with a committee of stakeholders at JetBlue, handpicks wines that offer JetBlue customers first-class bottlings at affordable prices, and are synonymous with the airline’s identity as hip and innovative. “In selecting Indaba’s Sauvignon Blanc and Merlot as the next pair of pours to wing skyward on JetBlue, I’ve plucked the pick of their “liters,” two mouthwatering wines that will instantly appeal to anyone who opens wide and says ‘ahh,’” said Wesson. “(Indaba) is widely respected for bottlings that deliciously bridge the gap between cheap and cheerful.”

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