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What goes up must come down for Bordeaux?

on 13/05/11 at 9:08 am


While many major merchants predict Bordeaux 2010 release prices to match or exceed those of 2009, fears are mounting that the majority of fine wine drinkers will be unwilling to stock up on another expensive young vintage, forcing pricing adjustments after first release.

Some châteaux have already indicated to the drinks business that pricing will remain more or less the same in 2010.

Speaking to db earlier this week, José Bueno, former winemaker at Château Mouton Rothschild and its affiliate estates and now winemaker at Château Clauzet in St Estèphe, reported that prices would go up 5% for his wines.

For an estate rated 91/92 by James Suckling, 16 by Jancis Robinson MW and 85/87 by Neal Martin, 5% means a hike from €10.20 a bottle to €10.60.

The owner, Baron Maurice Velge, also told db that he did not believe prices would change dramatically and some may even go down on their 2009 levels.

Meanwhile, Simon Staples, Berry Bros’ marketing director, has his own theory.

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